Result on August 2008

This month, the selling is really turning upside down. We just able to sold a couple set of bra also one of my marketing, the ar- ie, had quite, She said it was too hard. Her friends mostly reject to buy the bra said they were too troublesome to wear and because they're already old (in their 50ties) sagging breast are accepted, aiyo....., on the other hand, their daughters usually don't want to buy because they said 'aiyo.. look like amah amah ones, no padding, no wire and can't push up, no sexy at all'

I think the most obstacle is to change people mind set about a good bra. We have long been brain washed that good bra and everyday bra must able to push up your breast to maximum so (men will ogling on them) and must with thick padding that will create illustrated curve behind our tight T-Shirt.Well, I usually think also this way before, so, I can't blame people who think my bra is amah amah ones.

I think maybe I've to asked the owner to publish about the benefit of Elling bra in our local newspaper so people will acknowledge it.

How about me? This month I hardly sold at all, I'm busy with my new design project and furniture making, really can't find spare time to sell bra.
and because it was still unknown, we count on friends, relatives to promote them mouth to mouth and also 'Now women' who found out from internet. I got several buyer from these 'now women' thought and I'm really glad about it.

After all, what Bu Fanny, the owner, told me before are true : elling bra is not instant business. It's customer oriented and direct selling business. Have to be patient to build a strong base to success.

I think it apply in every business we're doing, we can't expect instant result, but built step by step. I'm still making my step, wish I'll not fall down.

The sells down

After calculation, stocking etc..Turn out the bra selling it was not as I expected.Last month, we only able to sold out 50 set of bras, and I expected a minimum 60 sets (assuming 1 set daily and by two seller, although now we're all four seller). Really disappointing.
My cousin a.k.a partner can't focus in selling because she has computer store to look after and her toddler, Jamine, just started her kindy and still adjusting with her new baby sitter. My marketings are still new and very depend on me to explain to customer and I'm too full to take care all of them.
This week was worse, I didn't sold at all. I was busy designing for my new design project which was more demanding and my marketings, as usual, without me kept pushing them, they just lack down either.
The most obstacle in selling was, on the first look, people usually will reject to try on the bra, the common reason was: 'Aiyo, so ugly, no padding, no wire, the bra look like my mums, so old fashion, not sexy'. And the second rejection was: 'Hah! just apiece of cloth, why cost so expensive ?' And the third rejection was: 'What? Have to strip off to be measured? Can't measured with cloth on meh? Aiyo, no lah, ashame.'
I usually, explained to them patiently ,although with gritted teeth sometime, that even it may look old fashion, but full of benefit and advantage, and with wearing elling bra the right way, our breast will even look more sexier because it will reconstruct our breast shape and those natural shape that will show out behind our dress/ T-shirt, not factory molded fashion bra's pads.The price is cheap lah consider all services they will get. And without proper measurement, it will be useless to wear elling bra.
Mostly they will understood but when my marketing dealing with new customer alone, somehow they were not able to convinced. I need to re-training them. Gosh, wish I have more then 24 hours a day, so much to do.
I know that we need more marketing and training them to boost up the selling but seem we're busy to run our own business and having difficulty to divide our time.
Must figure something out ASAP or all will failed